I believe in pushing culture and challenging standards through creativity, collaboration and lots of coffee.

Let’s look at your achievements, challenges and goals to create solutions that resonate with your audience and show new perspectives.

 
 

I believe in pushing culture and challenging standards through creativity, collaboration and lots of coffee.

 

Let’s look at your achievements, challenges and goals to create solutions that resonate with your audience and show new perspectives.

Art Direction.

 

Working and leading in the creative field means building a playground for creativity to unfold, while making sure no one eats the sand. My passion and experience in art direction combined with my from a background in media consulting enables me to combine striking creatives with innovative strategies to provide tailored, performance-driven and immersive brand experiences.

I’m currently at Universal Music, Berlin. Where I lead a small creative team, responsible for cultural marketing campaigns connecting music artists with brands. Additionally, we create, develop and produce artist products ranging from cosmetics to food products.

I have, 3 Years of experience in the field of digital marketing, with a strong focus on social media both in the field of performance and content marketing. As a Digital Media Consultant, I was responsible for clients across multiple verticals within the DACH market.

Whilst working in media, my main outlet for creative work was my streetwear label Forall Clothing, which I co-founded in 2018. The clothing label was also what made me realize that I want to swift my focus towards the creative side of advertising.

Since my shift to the creative side of advertising, I got my master at Miami ad school Berlin in art direction with an additional scholarship in copywriting. In parallel, I studied business management with a focus on creative leadership. This led me to the opportunity to intern at some of the sector defining agencies such as BETC (Paris), Joan (New York) and BBDO (Berlin). Before specializing in cultural marketing as Universal Music.

Vita

  • 2025

    CURRENT: Art Director / Creative Pierce Culture, Strategic partner UnIversal Music Group

    2023

    Art Director / Creative Concepter | Universal Music for Brands

    Art Director Internship | BBDO Berlin

    Art Director Internship | Joan New York

    2022

    Art Director Internship | BETC Paris

    2019-2022

    Consultant Paid Social Media Marketing | Webrepublic AG

    2020

    Co-Founder | Studijo 404

    2018-2019

    Media Consulting Trainee | Sir Mary AG

    2018

    Co-Founder | Forall Clothing

    2017

    Marketing & Communication Internship | PH LTD. (KAEX.ch)

    2016-2017

    Social Media, Website Management & Artist Care | Amboss Rampe

    2015-2016

    Real Estate Management Part-time | Projekt Interim

    *for detailed CV please reach out

  • 2021-2022

    Art Direction Diploma | Miami Ad School, Berlin

    Master of Science in Business Management | Steinbeis University, Berlin

    2016-2019

    Bachelor of Media and Communication Sciences | University Zürich

  • 2024

    Call of Duty : Enter the Map - Best of Best, German Brand Award

    Call of Duty: Enter the Map - Shortlist, The One Show

    2023

    Heinz Gamers Sauce - Gold, Clio Awards

    Heinz Gamers Sauce - New York Festival Finalist

    Heinz Gamers Sauce - D&AD New Blood WinnerWood Pencil

    Heinz Gamers Sauce - Silver, Talent Award, Art Directors Club Germany

    Heinz Gamers Sauce - Category Winner, The Drum Chip Shop Award

    RTHLY App - Bronze, Talent Award, Art Directors Club Germany

    Volvo Breathing Outdoors - Future Lions Shortlist

    Portfolio Competition - Shortlist, Young Ones ADC

    Shadow Cast Lamp - Honorable Mention, SIT Furniture Design Award

    Budweiser Budx - BETC Academy Winner

    2022

    The Period Beer - Talent Award, Art Directors Club Germany

    The Period Beer - Leader Award, Emerging Media, Summit International Award

  • 2023

    ADC Talent Award Winner - Persönlich.ch

    Heinz - The Gamers Sauce - The Drum

    Heinz - The Gamers Sauce - Roastbrief.com

    Heinz - The Gamers Sauce - ComercialJunky.com

    Heinz - The Gamers Sauce - Adsoftheworld.com

    2022

    The Period Beer - Adsoftheworld.com

    ADC Deutschland: Talent Award geht in die Schweiz - Persönlich.ch

    Talent Award des ADC Deutschland geht in die Schweiz - Werbewoche.ch

    Talent Award des ADC Deutschland geht in die Schweiz - Horizont.net

    2020

    Thjnk und Webrepublic realisieren crossmediale Kampagne für Blick TV - Werbewoche.ch

    2019

    Sir Mary realisiert für Swisscard den Auftritt der Cashback Cards - Werbewoche.ch

    Wenn man sich fürs Bezahlen lässt - Persönlich.ch

    Sir Mary setzt Content Offensive für «Sunrise Freedom Young» um - Werbewoche.ch

    Content-Offensive für Sunrise gestaltet - Persönlich.ch

    2018

    Sir Mary schlägt mit neuer Kampagne für Comparis auf - Werbewoche.ch

    Selber entscheiden, wo immer es möglich ist - Persönlich.ch

  • 2024

    LinkedIn, Top Voices of Advertising

    2021

    Facebook Certified Creative Strategy Professional

    2021

    Facebook Certified Media Buying Professional

    2021

    Teads Ads Manager Certificate

    2020

    Twitter Academy Certificate

    2019

    Google Ads Display Certification

    2019

    Google Ads Shopping Certification

    2019

    Google Ads Video Certification